Lacoste Releases DIY Golf Shirt Kit Collection
Katie Pagnotta — January 29, 2013 — Fashion
References: shop.lacoste & highsnobiety
French brand Lacoste is celebrating its 80th anniversary by releasing DIY golf shirt kit collections. The creative and customizable project allows customers to purchase a signature Lacoste polo kit and let their creative juices run wild.
The kits include the option of a short-sleeve or long-sleeve golf shirt and comes with a distinct graphic print and an assortment of colorful fabric paints. You can choose your own color palette and have free reign over your final product. Each month, Lacoste is releasing a different kit featuring a design by legendary art director Peter Saville. The designs are bold, graphic and will help guide your inspiration. These DIY kits allow you to unleash your inner designer and is the perfect art project for fashion lovers.
The celebratory Lacoste DIY golf shirt collection is inventive, interactive and exclusive.
The kits include the option of a short-sleeve or long-sleeve golf shirt and comes with a distinct graphic print and an assortment of colorful fabric paints. You can choose your own color palette and have free reign over your final product. Each month, Lacoste is releasing a different kit featuring a design by legendary art director Peter Saville. The designs are bold, graphic and will help guide your inspiration. These DIY kits allow you to unleash your inner designer and is the perfect art project for fashion lovers.
The celebratory Lacoste DIY golf shirt collection is inventive, interactive and exclusive.
Trend Themes
1. Customization Trend - The rise of customizable products allows customers to tailor their purchases to their own tastes and preferences, creating a more personalized and unique experience.
2. DIY Fashion Trend - The popularity of do-it-yourself fashion projects enables individuals to express their creativity, turning ordinary clothing items into one-of-a-kind pieces.
3. Collaboration Trend - Partnerships between fashion brands and renowned artists or designers offer customers the opportunity to wear limited-edition garments that reflect the artistic vision of industry leaders.
Industry Implications
1. Fashion and Retail - The fashion and retail industry can capitalize on the customization trend by offering customizable products and experiences, creating a stronger connection with customers and increasing brand loyalty.
2. Arts and Crafts - The arts and crafts industry can benefit from the DIY fashion trend by providing materials, tools, and resources for individuals to create their own unique fashion pieces.
3. Collaborative Design - The collaborative design industry can seize opportunities to partner with fashion brands, artists, and designers to create exclusive collections that merge fashion and art, appealing to a niche audience seeking unique and limited-edition products.
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