The Atmos Nike Air Max Animal Pack Puts a Twist on Camo
Jonathon Brown — February 7, 2013 — Fashion
References: nike & highsnobiety
Your entire outfit can be riddled with camoflauge if you take out a subscription on each piece of the Atmos Nike Air Max 1 Animal Pack. Atmos is a Japanese boutique who frequently collaborates with Nike. Tapping Japanese sneaker sensibilities is becoming more and more the norm with sneaker and street wear companies -- Nike’s collaboration with Atmos continues the craze.
The Atmos Nike Air Max 1 Animal Pack features two sneakers, t-shirts and hats which all bear one of two camouflage tones. There is the sandy camouflage, which also bears cheetah prints, then the more jungle-like green and black camouflage. Enthusiasts can grab matching hats and t-shirts to complete the look. And because the camouflage prints aren’t overbearing, it’s conceivable all three pieces could be worn together.
The Atmos Nike Air Max 1 Animal Pack features two sneakers, t-shirts and hats which all bear one of two camouflage tones. There is the sandy camouflage, which also bears cheetah prints, then the more jungle-like green and black camouflage. Enthusiasts can grab matching hats and t-shirts to complete the look. And because the camouflage prints aren’t overbearing, it’s conceivable all three pieces could be worn together.
Trend Themes
1. Japanese Sneaker Sensibilities - Creating collaborative collections with Japanese sneaker sensibilities presents disruptive innovation opportunities for sneaker and streetwear companies.
2. Camo-inspired Streetwear - The use of camouflage patterns in streetwear collections offers disruptive innovation opportunities for fashion brands to tap into the growing demand for unique and edgy designs.
3. Matching Hat and T-shirt Sets - The trend of offering matching hat and t-shirt sets in sneaker collaborations creates disruptive innovation opportunities for brands to provide cohesive and stylish outfits for sneaker enthusiasts.
Industry Implications
1. Sneaker and Streetwear - Sneaker and streetwear brands can benefit from creating collaborative collections with Japanese sneaker sensibilities, tapping into the demand for unique and fashionable designs.
2. Fashion - The fashion industry can embrace camo-inspired streetwear collections as a disruptive innovation opportunity to cater to the growing market of consumers seeking edgy and distinctive designs.
3. Apparel Accessories - The trend of offering matching hat and t-shirt sets in sneaker collaborations presents disruptive innovation opportunities for apparel accessory brands to provide coordinated and stylish options for fashion-forward consumers.
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