The Converse Japan 2013 Collection Features Flowers, Sand and Stripes
Jonathon Brown — February 6, 2013 — Fashion
The Converse Japan February pack features the unlikely combination of flowers, sand and stripes.
Japan is a massive sneaker market that most people in the West never consider. They often get sneaker releases before the United States and are well known for their affinity for extreme designs and patterns. Japan also has the luxury of receiving a lot of limited releases exclusive to that country. Due to such an intense love of sneaker and sneaker design, Converse now has packs dedicated to Japan's influence.
The Converse Japan February pack brings several distinct flavors to the table including floral print, sandy brown leather suede, pinstripes and denim high top Chuck Taylors. Some detailing also includes zipper straps.
These sneakers don't follow the plain models Converse is classically known for, but then again Japanese sneaker sensibilities are anything but plain.
Japan is a massive sneaker market that most people in the West never consider. They often get sneaker releases before the United States and are well known for their affinity for extreme designs and patterns. Japan also has the luxury of receiving a lot of limited releases exclusive to that country. Due to such an intense love of sneaker and sneaker design, Converse now has packs dedicated to Japan's influence.
The Converse Japan February pack brings several distinct flavors to the table including floral print, sandy brown leather suede, pinstripes and denim high top Chuck Taylors. Some detailing also includes zipper straps.
These sneakers don't follow the plain models Converse is classically known for, but then again Japanese sneaker sensibilities are anything but plain.
Trend Themes
1. Extreme Sneaker Designs - The Japanese market's affinity for extreme designs and patterns presents an opportunity to create unique and eye-catching sneaker designs.
2. Limited Releases Exclusive to Japan - Creating limited edition sneaker releases exclusively for the Japanese market can tap into their intense love for sneakers and generate excitement and demand.
3. Influenced by Japanese Sneaker Sensibilities - Designing sneakers that deviate from Converse's classic styles and embrace the unique sensibilities of Japanese sneaker culture can attract Japanese consumers.
Industry Implications
1. Footwear - The sneaker industry can explore innovative designs and limited editions to cater to the Japanese market's unique preferences.
2. Fashion - Fashion brands can collaborate with Japanese sneaker brands to create fusion products that combine cutting-edge designs with Japanese streetwear culture.
3. Retail - Retailers can partner with Converse or other sneaker brands to launch exclusive collections tailored specifically for the Japanese market.
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