Hispanic demand for more savory sweets is changing the way consumers see candy
Implications - Adding more interest and flavor to sweet goods, a Hispanic tendency to favor spicy confectionary products with more complex flavors is influencing the food industry. Reflecting the understanding that Hispanics prefer stronger scents and tastes, this approach to flavor is causing consumers to see sweets as more complex culinary products.
Trend Themes
1. Savory Sweets - The Hispanic tendency to favor spicy confectionary products with more complex flavors is influencing the food industry by adding more interest and flavor to sweet goods.
2. Exotic Flavors - Combining unique flavors and spices not commonly found in traditional sweets, such as chili, cardamom, and lavender, is becoming an innovative trend in the food and beverage industry.
3. Premium Packaging - Elevating the packaging of candy and confectionary products can create a luxurious buying experience for consumers while reflecting the brand's values of sophistication and elegance.
Industry Implications
1. Food and Beverage - There is a growing demand for unconventional sweets with unique flavors and ingredients among consumers, creating opportunities for companies to develop innovative products that cater to this trend.
2. Marketing and Advertising - Finding inspiration in traditional cultural values, such as fortune-tellers and Latin pop culture, and incorporating that into snack packaging and flavors can create unique and attention-grabbing marketing opportunities.
3. Packaging and Design - Elevating the packaging of classic snacks and candy with unique designs and luxurious finishes can create opportunities for brands to extend their product offerings and appeal to more sophisticated consumers.
