Consumers connect to their past through affordable, accessible products
Implications - Antiques and nostalgia products are often associated with a high price, keeping many consumers from engaging with this aesthetic. Companies and bloggers alike are offering a more affordable DIY alternative to consumers, allowing them to indulge in the familiar comfort of old products without the typically astronomical price.
Trend Themes
1. Affordable Nostalgia Products - Companies are offering more affordable DIY alternatives to consumers who wish to indulge in the familiar comfort of old products without the typically astronomical price.
2. Sustainability - DIY projects offer sustainable options, like repurposing old, unused items.
3. Functional Art - DIY projects allow for the creation of functional art pieces, making utility items like wine stoppers attractive and unique.
Industry Implications
1. Vintage Collectibles Industry - Companies that offer vintage collectibles can take cues from the affordability and sustainability of the DIY projects, creating more budget-friendly options for consumers.
2. DIY Industry - The popularity of DIY, especially for vintage and sustainable products, highlights a growing industry. Consumers interested in creating their own nostalgic items will seek out resources for materials and instructions.
3. Home Decor Industry - The DIY projects offer unique and creative ideas for home decor items, which can influence the design and sale of mainstream decor pieces.
6 Featured, 53 Examples:
1,317,917 Total Clicks
Date Range:
May 13 — Jun 13
Trending:
Warm
Consumer Insight Topics:
