Engraved messages make for a permanent and eloquent form of personalization
Implications - Though personalization has been a prevalent pattern for quite some time, it has recently taken a more permanent turn with carved customization. Offering the opportunity to engrave products makes for a more subtle, yet lasting form of personal ownership. This strengthens a consumer's personal connection to a company's products.
Trend Themes
1. Permanent Personalization - Consumers are looking for more subtle and long-lasting forms of personalization such as engraving to strengthen their connection with a product or company.
2. Handcrafted and Custom Gifts - There is a growing demand for handcrafted and custom gifts that are unique and have a personal touch.
3. Whimsical Nature-inspired Design - Designers are creating products inspired by nature, such as tree stumps, with a whimsical and unexpected twist.
Industry Implications
1. Personalized Gift Industry - Businesses can benefit from offering unique forms of personalization such as hand-engraving to attract customers.
2. Handcrafted Goods and Accessories Industry - There is a growing market for handcrafted goods and accessories, especially those with a personal touch.
3. Eco-friendly Products Industry - The use of natural materials such as wood and the inspiration from nature in design appeals to the growing demand for eco-friendly products.
6 Featured, 51 Examples:
765,797 Total Clicks
Date Range:
Feb 13 — Jun 13
Trending:
Warm
Consumer Insight Topics:
