Skincare products are infused with fermented ingredients
Trend - Fermented ingredients in skincare are on the rise, as they’re now known for offering healthy bacteria and enhanced absorption of products in the skincare space. This growth comes in reaction to fermented foods and beverages that have become increasingly popular in North America in the last few years.
Insight - The overlap of food and skincare industries is increasingly common as consumers’ approach to self-care now often focuses on achieving an “inside-out” approach. This comes as consumer knowledge of health and wellness grows, with access to information that they could once only rely on brands to give them. For naturality minded consumers, being able to understand the benefits of ingesting and topically applying natural ingredients offers them peace of mind in their purchase decisions.
Insight - The overlap of food and skincare industries is increasingly common as consumers’ approach to self-care now often focuses on achieving an “inside-out” approach. This comes as consumer knowledge of health and wellness grows, with access to information that they could once only rely on brands to give them. For naturality minded consumers, being able to understand the benefits of ingesting and topically applying natural ingredients offers them peace of mind in their purchase decisions.
Workshop Question - How could your brand better prioritize naturality?
Trend Themes
1. Fermented Skincare Ingredients - The rise of fermented ingredients in skincare, inspired by the popularity of fermented foods, offering healthy bacteria and enhanced absorption in skincare products.
2. Herbal and Natural Exfoliation Alternatives - The rise of herbal and natural exfoliation alternatives in skincare, driven by consumer demand for safer and gentler ingredients compared to traditional chemical exfoliants.
3. Food-skincare Overlap - Increasing overlap between food and skincare industries where naturality minded consumers are seeking to understand the benefits of ingesting and applying natural ingredients for holistic self-care.
Industry Implications
1. Skincare - Skincare product manufacturers can consider incorporating fermented ingredients and herbal/natural exfoliators in their product formulations to offer safer and gentler alternatives to consumers.
2. Food and Beverage - Food and beverage companies can leverage their knowledge of fermentation techniques and natural ingredient extraction to tap into the growing fermented ingredient trend in skincare.
3. Retail - Retailers can stock products that cater to the consumer preference towards naturality, transparency, and customization in skincare, thereby encouraging brand loyalty and customer retention.
