3 finalists have been selected for Oreo's #MyOreoCreation Contest
Ellen Smith — May 16, 2018 — Lifestyle
References: mondelez.promo.eprize & chewboom
Three new Oreo cookies have been created and released as a result of the #MyOreoCreation contest, which tasked the general public with a blind taste taste of potential cookie flavors.
The contest's flavors have been narrowed down to three finalists: Cherry Cola with popping candy, Kettle Corn with puffed millet pieces and Piña Colada Oreo Thins with pineapple and coconut flavored creme. Those passionate about a new flavor have the opportunity to vote every day until June 30th. To encourage people to vote, the brand will enter each participant for the opportunity to “win one of thousands of sweet prizes.”
The winning Oreo flavor will be announced on June 7th, and the creator of the flavor will be awarded with $500,000.
The contest's flavors have been narrowed down to three finalists: Cherry Cola with popping candy, Kettle Corn with puffed millet pieces and Piña Colada Oreo Thins with pineapple and coconut flavored creme. Those passionate about a new flavor have the opportunity to vote every day until June 30th. To encourage people to vote, the brand will enter each participant for the opportunity to “win one of thousands of sweet prizes.”
The winning Oreo flavor will be announced on June 7th, and the creator of the flavor will be awarded with $500,000.
Trend Themes
1. Crowd-sourced Flavors - Harnessing the power of crowd-sourcing to create new and innovative flavors.
2. Blind Taste Testing - Utilizing blind taste tests to gather unbiased feedback and select the best flavors.
3. User-generated Content - Engaging consumers by giving them the opportunity to create and vote on new products.
Industry Implications
1. Food and Beverage - Exploring new flavors and concepts in the food and beverage industry.
2. Marketing and Advertising - Utilizing user-generated content to create buzz and engage consumers.
3. Gaming and Entertainment - Incorporating gamification elements, such as voting and prize incentives, to encourage participation.
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