This Luxury Caviar Set is Romance-Themed
Mishal Omar — February 9, 2017 — Marketing
References: roecaviar
With Valentine's Day fast approaching, this luxury caviar set would make an excellent gift for people who are able to afford its high price tag.
The gift product is offered by the brand Roe Caviar and its limited edition packaging was designed by artist Donald Robertson. It comes in the form of a square wooden box with the brand's name etched into it and red lips patterning its outside. The lid of the box features a scribbled quote by Noel Coward: "Wit ought to be a glorious treat like Caviar. Never spread it about like marmalade." The luxury caviar that the limited edition box contains is "optimally selected for size, firmness, color and taste" and was hand-crafted using traditional techniques.
This limited edition box and its accompanying luxury caviar makes for an excellent gift for those with expensive tastes.
The gift product is offered by the brand Roe Caviar and its limited edition packaging was designed by artist Donald Robertson. It comes in the form of a square wooden box with the brand's name etched into it and red lips patterning its outside. The lid of the box features a scribbled quote by Noel Coward: "Wit ought to be a glorious treat like Caviar. Never spread it about like marmalade." The luxury caviar that the limited edition box contains is "optimally selected for size, firmness, color and taste" and was hand-crafted using traditional techniques.
This limited edition box and its accompanying luxury caviar makes for an excellent gift for those with expensive tastes.
Trend Themes
1. Luxury Food Gifts - There is a growing trend of offering luxury food gift sets such as Valentine's Day caviar collections, as a way to appeal to consumers with expensive tastes.
2. Artistic Packaging - Companies are investing in unique and attractive packaging designs, such as Donald Robertson's design for Roe Caviar, to make their product stand out and appeal to customers.
3. Hand-crafted Foods - Consumers are showing an increased interest in artisanal and hand-crafted food products like the luxury caviar offered in the Valentine's Day caviar collection, creating disruptive innovation opportunities for small-scale producers.
Industry Implications
1. Luxury Food - Luxury food brands have an opportunity to tap into the growing trend of offering high-end food gift sets like Valentine's Day caviar collections.
2. Packaging Design - There is an opportunity for creative and artistic individuals, especially graphic designers, to work with luxury product brands to create unique and attractive packaging designs.
3. Artisanal Foods - Small-scale artisans and food producers can capitalize on the trend of consumers seeking out hand-crafted and artisanal food products like luxury caviar, and use creative marketing to differentiate their products.
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