The Alpro Absolutely Oat Has a Plant-Based Recipe
Michael Hemsworth — August 6, 2020 — Marketing
The Alpro Absolutely Oat oat-based yogurt alternative is a new offering from the brand in the UK that will offer consumers with a plant-based snack option that is formulated with a health-forward recipe. The product is rich in fiber, made with natural cultures and low in sugars, while also maintaining a low in fat profile to boot. The product is available at Tesco locations at a price point of £1.99 per 350 gram pot.
Marketing Director for Alpro UK & Ireland David Jiscoot spoke on the new Alpro Absolutely Oat oat-based yogurt alternative saying, "Oat drinks are now a firm favorite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020. Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen. As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets. It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.”
Marketing Director for Alpro UK & Ireland David Jiscoot spoke on the new Alpro Absolutely Oat oat-based yogurt alternative saying, "Oat drinks are now a firm favorite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020. Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen. As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets. It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.”
Trend Themes
1. Plant-based Yogurt Alternatives - Disruptive innovation opportunity: Develop new plant-based yogurt alternatives with unique flavors and health-forward recipes.
2. Fiber-rich Snacks - Disruptive innovation opportunity: Create fiber-rich snacks using natural ingredients and low sugar content to meet the growing demand for healthy snacks.
3. Oat-based Food Products - Disruptive innovation opportunity: Explore different oat-based food products and enhance their nutritional value to attract health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - Disruptive innovation opportunity: Revamp traditional dairy products by offering plant-based alternatives with improved nutritional profiles and sustainable sourcing.
2. Health and Wellness Industry - Disruptive innovation opportunity: Develop products that cater to consumers' increasing interest in healthier food options, such as fiber-rich snacks and plant-based alternatives.
3. Retail Industry - Disruptive innovation opportunity: Collaborate with food brands to diversify and expand their product offerings by introducing innovative and nutritious oat-based products.
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