Krispy Kreme Has Turned America's Most Iconic Cookies into Donuts
Katherine Pendrill — April 12, 2018 — Lifestyle
References: krispykreme & chewboom
To the delight of dessert fans everywhere, Krispy Kreme has announced that it will be turning some of America's most iconic cookies into deliciously sweet donuts. With three new hybrid donuts to choose from, the limited-edition lineup caters to fans of every classic cookie.
Dubbed the 'Cookie Classics' menu, the new Krispy Kreme lineup features donuts inspired by three of America's most iconic cookies: Oreos, Chips Ahoy!, and Nutter Butters. The former consists of a yeast shell doughnut stuffed with Oreo Cookies and Kreme filling. The Chips Ahoy! Cookie Doughnut boasts the same yeast shell, but with chocolate icing and crumbled Chips Ahoy! cookies on top. Finally, the Nutter Butter Cookie Twist Doughnut consists of the brand's Original Glazed Twist dipped in creamy peanut butter icing and finished with Nutter Butter cookie pieces.
Dubbed the 'Cookie Classics' menu, the new Krispy Kreme lineup features donuts inspired by three of America's most iconic cookies: Oreos, Chips Ahoy!, and Nutter Butters. The former consists of a yeast shell doughnut stuffed with Oreo Cookies and Kreme filling. The Chips Ahoy! Cookie Doughnut boasts the same yeast shell, but with chocolate icing and crumbled Chips Ahoy! cookies on top. Finally, the Nutter Butter Cookie Twist Doughnut consists of the brand's Original Glazed Twist dipped in creamy peanut butter icing and finished with Nutter Butter cookie pieces.
Trend Themes
1. Cookie-flavored Innovations - There is an opportunity for bakeries and snack companies to create new products that blend traditional desserts with classic cookie flavors.
2. Limited-edition Lineups - Creating temporary menus featuring popular and nostalgic flavors could generate buzz and excitement around a brand's products.
3. Hybrid Menu Items - Combining classic food items in new ways could lead to the creation of unique and popular menu items for restaurants and cafes.
Industry Implications
1. Bakery - Bakeries could develop new pastries and desserts that incorporate classic cookie flavors, like chocolate chip or peanut butter, into their ingredients.
2. Fast Food - Fast food chains could experiment with limited-edition menu items featuring popular snacks, such as Oreo or Chips Ahoy! cookies, to attract customers.
3. Coffee Shops - Coffee shops could create hybrid drinks that feature cookie-inspired flavors, like a latte with a Nutter Butter syrup or an Oreo frappuccino.
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