News-related platforms and campaigns emphasize the need for trustworthy sources
Trend - As the global issue of false information spreading online worsens, more businesses in this space are emphasizing the need for trustworthy news sources, and are also offering alternative platforms that help verify information online.
Insight - False information has rapidly spread on online in the last several years, with consequences that have enormous impacts on everything from people's health to the stability of countries' political spheres. As so-called "fake news" continues to impact consumers all over the world, tech-savviness and the ability to critically think about important aspects of journalism like sourcing are becoming increasingly crucial skills.
Insight - False information has rapidly spread on online in the last several years, with consequences that have enormous impacts on everything from people's health to the stability of countries' political spheres. As so-called "fake news" continues to impact consumers all over the world, tech-savviness and the ability to critically think about important aspects of journalism like sourcing are becoming increasingly crucial skills.
Workshop Question - How could your brand help combat disinformation and/or its consequences?
Trend Themes
1. Trusted Content - Businesses in the news industry are emphasizing the need for trustworthy sources and providing alternative platforms to verify information online.
2. Verified Expert Campaigns - Companies are looking towards verified healthcare influencers to share important and trusted information during COVID-19 and beyond.
3. Fake News Spotting Courses - Initiatives such as the MediaWise 'Find Facts Fast' course are aimed at helping people become better-informed and more critical consumers of news, particularly in the lead-up to major political events.
Industry Implications
1. News and Media - Companies in this industry can stay on top of the issue of 'fake news' by emphasizing the need for journalistic integrity and providing alternative verified news platforms.
2. Healthcare - Verified healthcare influencers can provide an effective means of sharing important information, especially during a pandemic, and can engage younger digital native generations like Millennials and Gen Z.
3. Education and Media Literacy - Courses and initiatives designed to teach people how to spot and verify information online can be valuable tools for increasing media literacy and combatting the spread of falsehoods on the internet.
6 Featured, 47 Examples:
40,050 Total Clicks
Date Range:
Sep 20 — Jul 22
Trending:
Mild
Consumer Insight Topics:
