Pinterest Introduces a Hair Pattern Search Feature
Elena Rahman — August 25, 2021 — Fashion
Pinterest, an image-sharing platform, is rolling out a hair pattern search feature. Inspired by Black, Brown, and Latinx Pinners, the new search tool makes searching for hairstyles easier and more customizable. Pinterest is committed to creating an inclusive environment for its users.
The new tool marks a racial equity milestone in the world of coding, as Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond, explains. A first of its kind, the technology empowers users by allowing them to search through diverse hairstyling inspirations across all hair types.
Pinterest users can search for six different hair patterns through the new tool. Protective, coiled, curly, wavy, straight, and shaved/bald styles are easily accessible. The new feature will roll out internationally over the coming months.
Image Credit: Pinterest
The new tool marks a racial equity milestone in the world of coding, as Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond, explains. A first of its kind, the technology empowers users by allowing them to search through diverse hairstyling inspirations across all hair types.
Pinterest users can search for six different hair patterns through the new tool. Protective, coiled, curly, wavy, straight, and shaved/bald styles are easily accessible. The new feature will roll out internationally over the coming months.
Image Credit: Pinterest
Trend Themes
1. Inclusive Hair Patterns - Creating search tools that cater to diverse hair patterns and types presents an opportunity for beauty and fashion companies to innovate and better serve the needs of underrepresented groups.
2. Customizable Search Tools - Developing search features that allow users to customize their search options based on specific criteria presents an opportunity for tech companies to improve user experience and satisfaction.
3. Diversity-centered Technology - The introduction of diverse search tools marks a turning point in the tech industry's efforts to be more inclusive, presenting an opportunity for companies to innovate and prioritize diversity in their design and development process.
Industry Implications
1. Beauty - The beauty industry can leverage inclusive hair search tools to create more targeted marketing campaigns and expand their product offering to underrepresented groups.
2. Fashion - Fashion companies can utilize customizable search tools to enhance the user experience and make their online shopping platforms more accessible and inclusive.
3. Technology - Creating diversity-centered search tools presents a major opportunity for tech companies to prioritize diversity and equity in their design and development process, promoting greater inclusivity and innovation in the industry.
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