Science Up First Aims to Tackle Vaccination Misinformation
Grace Mahas — January 25, 2021 — Tech
A group of health experts, scientists, and communicators are banding together to help stop the spread of misinformation in relation to the COVID-19 vaccine in a new campaign called Science Up First. The digital awareness and engagement campaign will debunk false claims with best-in-class and science-based content.
"Misinformation is a dire, imminent threat to the lives of all Canadians and is proven to be one of the factors fueling COVID-19 infections, and dissuading Canadians from getting vaccinated," says Timothy Caulfield, Canadian Research Chair in Health Law & Policy, University of Alberta. "The #ScienceUpFirst initiative seeks to help fill an urgent need to beat back misinformation with the truth, and save lives."
The Science Up First campaign follows a proven guideline that tackles the spread of misinformation and will have content shared in multiple languages across various platforms.
Image Credit: Science Up First
"Misinformation is a dire, imminent threat to the lives of all Canadians and is proven to be one of the factors fueling COVID-19 infections, and dissuading Canadians from getting vaccinated," says Timothy Caulfield, Canadian Research Chair in Health Law & Policy, University of Alberta. "The #ScienceUpFirst initiative seeks to help fill an urgent need to beat back misinformation with the truth, and save lives."
The Science Up First campaign follows a proven guideline that tackles the spread of misinformation and will have content shared in multiple languages across various platforms.
Image Credit: Science Up First
Trend Themes
1. Science-supported Messaging - There is an opportunity for the development of a messaging platform that leverages scientific expertise from health experts to debunk misinformation and encourage vaccination.
2. Digital Awareness and Engagement - There is an opportunity for the development of digital awareness and engagement campaigns that leverage social media platforms and influencers to spread accurate information about the COVID-19 vaccine.
3. Multilingual Content - There is an opportunity for the development of multilingual content that can be disseminated across various platforms to reach a wider audience and encourage vaccination.
Industry Implications
1. Healthcare - The healthcare industry can leverage scientific expertise to build trust in vaccination programs and promote communication between healthcare professionals and patients.
2. Social Media - Social media companies can partner with health experts to develop accurate, science-based content and implement policies that limit the spread of vaccine misinformation.
3. Marketing and Advertising - Marketing and advertising firms can develop digital awareness and engagement campaigns that utilize social media platforms and influencers to spread accurate information about the COVID-19 vaccine.
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