Brands release board games with sustainable materials and messaging
Trend - The many different materials required to produce board games impacts the environment, so some brands in this space are prioritizing sustainability both in the materials they use to create these games, and in the messaging of the games themselves.
Insight - Sustainability has become a priority for more North American customers as the last few years has shown climate change's impact in real-time. With consumers now feeling more conscious of their personal impact and worried about the future, they're more likely to turn to sustainable options when they're buying from brands.
Insight - Sustainability has become a priority for more North American customers as the last few years has shown climate change's impact in real-time. With consumers now feeling more conscious of their personal impact and worried about the future, they're more likely to turn to sustainable options when they're buying from brands.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sustainable Materials - Board game brands are prioritizing sustainable materials for their products to reduce their environmental impact and appeal to eco-conscious consumers.
2. Climate Change Education - Board games that educate players about climate change and ways to reduce environmental impact are becoming increasingly popular due to rising climate change concerns.
3. Print-and-play Accessibility - Postmark Games is introducing a new model for making board games more accessible and affordable by enabling players to easily print their own eco-friendly boards at home.
Industry Implications
1. Game Design - Designers can explore sustainable materials and incorporate education about climate change into board games to appeal to eco-conscious consumers.
2. Environmental Education - Educators can incorporate sustainable board games into lessons to teach students about environmental impact and climate change in a fun and interactive way.
3. E-commerce - E-commerce platforms can benefit from featuring board games with sustainable materials and carbon-neutral certifications, as eco-conscious consumers are looking for sustainable options in their purchases.
4 Featured, 33 Examples:
51,107 Total Clicks
Date Range:
Jul 21 — Jun 22
Trending:
Average
Consumer Insight Topics:
