Flipboard Announces the Launch of Its New 'For You' Feed
Niko Pajkovic — June 20, 2022 — Tech
References: about.flipboard & techcrunch
Flipboard, a leading news and social network aggregation service based in California, has announced the launch of its 'For You Feed,' an all-new feature that intends to give users even greater control over their own personalized newsfeeds.
According to the company, the new tool arrives, in part, as"an antidote to doomscrolling." The feature allows users to easily deselect content that they no longer would like to receive, such as overly negative news, while diversifying the kind of stories they see on their home pages.
The new tool will focus on enabling users to engage with other non-news-related topics such as food, travel, fitness, parenting, and more. As a result, users' homepages, which previously contained breaking news stories, will now be more personalized to their specific tastes and interests.
“A highly personalized feed empowers people to focus on the things that matter to them, without being distracted by doomscrolling, misinformation or browsing through other people’s lives. We build a platform that lets people take control of their media consumption rather than letting it control them,” said Flipboard CEO Mike McCue.
Image Credit: Flipboard
According to the company, the new tool arrives, in part, as"an antidote to doomscrolling." The feature allows users to easily deselect content that they no longer would like to receive, such as overly negative news, while diversifying the kind of stories they see on their home pages.
The new tool will focus on enabling users to engage with other non-news-related topics such as food, travel, fitness, parenting, and more. As a result, users' homepages, which previously contained breaking news stories, will now be more personalized to their specific tastes and interests.
“A highly personalized feed empowers people to focus on the things that matter to them, without being distracted by doomscrolling, misinformation or browsing through other people’s lives. We build a platform that lets people take control of their media consumption rather than letting it control them,” said Flipboard CEO Mike McCue.
Image Credit: Flipboard
Trend Themes
1. Anti-doom Scrolling Feeds - Development of more personalized newsfeeds that limit negative news and promote mental well-being.
2. Non-news-related Topic Engagement - Increased emphasis on topics such as food, travel, fitness and parenting in newsfeeds to improve customer engagement.
3. Personalized Content Curation - Growing trend of tech companies allowing users to customize the type of content they receive in their feeds.
Industry Implications
1. Media and News Aggregation - Opportunity to offer more specialized personalization in news feeds.
2. Social Networking Services - Opportunity to augment offerings with personalized and non-news-related content and features.
3. Mental Health and Wellness - Opportunity to invest in technologies that aid in stress-reducing activities and mental well-being.
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