Pinterest's Hair Pattern Search Makes It Easier to Find Inspiration
Laura McQuarrie — August 25, 2021 — Fashion
References: newsroom.pinterest & theverge
Pinterest is introducing a brand-new hair pattern search technology that makes it easier for users to find hair inspiration that matches their specific type of hair. Created with Black, Brown and Latinx Pinners in mind, this technology leverages computer vision-powered object detection so that users can search for six different hair patterns: protective, coily, curly, wavy, straight and shaved or bald.
Now, when Pinterest users type in a broad term like "summer hairstyles" or "glam hair," they will get to refine their searches with the looks that match their desired style.
Previously, Pinterest introduced a search feature to help users to refine their beauty-related searches based on their own skin tone. Both of these features support more inclusivity on the platform.
Now, when Pinterest users type in a broad term like "summer hairstyles" or "glam hair," they will get to refine their searches with the looks that match their desired style.
Previously, Pinterest introduced a search feature to help users to refine their beauty-related searches based on their own skin tone. Both of these features support more inclusivity on the platform.
Trend Themes
1. Inclusive Beauty Search Features - Computer vision and object detection technology can be leveraged to create search features that cater to the specific needs of various minority groups.
2. Personalized Fashion and Beauty Recommendations - The utilization of AI and customer data can be used to create personalized recommendations that reflect the user's needs and preferences.
3. Diversity and Inclusion in Digital Spaces - As more companies prioritize creating inclusive digital spaces, disruptive innovation opportunities arise for businesses that leverage technology to create products and services for diverse customer bases.
Industry Implications
1. Beauty and Fashion - With the rise of personalized search and recommendation features, beauty and fashion brands have an opportunity to create more tailored products and services for customers.
2. Technology - The development of machine learning and AI-powered search and recommendation features can disrupt the way technology companies create solutions for diverse communities.
3. Marketing and Advertising - The digital advertising industry has the opportunity to create more diverse and inclusive campaigns that reflect the needs and interests of various customer groups.
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