The Walmart Joy. Fully. Campaign Uses Facial Recognition Tech
Laura McQuarrie — October 29, 2021 — Business
References: adweek
The Walmart Joy. Fully. campaign is taking off this holiday season and it includes shoppable experiences and facial recognition technology to support e-commerce activity. 2021 is set to be another record-breaking year of e-commerce and the shopping season is being supported with new online experiences to engage consumers. Thanks to facial recognition tech, Walmart's Joy Shop is capable of detecting the kinds of gifts people find pleasing by seeing when they smile. This part of the holiday shopping season offers a look into the future of e-commerce.
Alongside the Joy. Fully. campaign, Walmart will also be sharing the Taste. Fully. campaign featuring shippable recipes on Pinterest with brand partners like General Mills, Kraft and PepsiCo.
Alongside the Joy. Fully. campaign, Walmart will also be sharing the Taste. Fully. campaign featuring shippable recipes on Pinterest with brand partners like General Mills, Kraft and PepsiCo.
Trend Themes
1. Facial Recognition Shopping - The Joy. Fully. campaign by Walmart uses facial recognition tech to elevate e-commerce, offering a glimpse of the future of online shopping.
2. Shoppable Experiences - The Joy. Fully. campaign's shoppable experiences and the Taste. Fully. campaign's shippable recipes create opportunities for brands to engage with consumers in unique ways.
3. Personalization Technology - The use of facial recognition technology to determine gift preferences highlights the potential for personalized product recommendations and targeted marketing in e-commerce.
Industry Implications
1. Retail - Retailers can benefit from implementing facial recognition technology and shoppable experiences to offer customers a more engaging and convenient shopping experience.
2. Consumer Goods - Consumer goods companies can partner with retailers like Walmart to showcase their products in shoppable experiences, creating new marketing opportunities.
3. Technology - Facial recognition technology and other Artificial intelligence technologies could open up countless opportunities for innovation in e-commerce and retail businesses.
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