Brands release non-alcoholic spirits that contain cannabis
Trend - Cannabis brands in North America are releasing spirits like gin, tequila and bourbon that contain the traditional flavors of these beverages, but without any alcohol. Instead, they're infusing these products with various properties of cannabis.
Insight - With Millennial and Gen Z consumers drinking less alcohol than their predecessors, low and no-alcohol beverages are replacing alcoholic drinks. Since these generations are still interested in the social experiences related to drinking, the infusion of cannabis into non-alcoholic beverages allows them to participate in social events in a way they're more comfortable with.
Insight - With Millennial and Gen Z consumers drinking less alcohol than their predecessors, low and no-alcohol beverages are replacing alcoholic drinks. Since these generations are still interested in the social experiences related to drinking, the infusion of cannabis into non-alcoholic beverages allows them to participate in social events in a way they're more comfortable with.
Workshop Question - How could your brand adapt its product/service to better suit consumers' changing lifestyles?
Trend Themes
1. Low and No Alcohol - Growing interest in low and no alcohol beverages, infused with cannabis to offer alternative choices and a more comfortable way to participate in social events.
2. Cannabis Infused Beverages - Rise in cannabis-infused beverage alternatives to traditional alcohol options.
3. Cross-category Innovations - Companies across different categories, like cannabis and spirits, are collaborating to create unique products and launch into new industries.
Industry Implications
1. Beverage Industry - Opportunities to innovate within the beverage industry as more consumers seek out alternative non-alcoholic choices such as cannabis-infused drinks.
2. Cannabis Industry - In response to legalization and increased demand, the cannabis industry presents opportunities for innovation in creating new products and even entering industries such as alcohol.
3. Alcohol Industry - The alcohol industry can take part in the trend of low and no alcohol alternatives by collaborating with or acquiring companies specializing in cannabis-infused drinks.
