LEGO's 'Build to Give' Supports Kids in Hospitals
Laura McQuarrie — November 20, 2017 — Life-Stages
References: lego & funkidslive
For the holiday season this year, LEGO launched its #BuildToGive campaign to support thousands of children who will be spending their Christmas in the hospital.
To participate, LEGO fans are being asked to build a decoration using the building block bricks and share it with #BuildToGive. For each ornament built, LEGO will send a set to a child at a pediatric hospital. When it comes to creating a festive decoration for the holiday season, there are no rules—as LEGO puts it, "just let your Christmassy imaginations run wild."
As part of its #BuildToGive campaign, LEGO is also hosting a series of live building events with Duncan Titmarsh, the UK’s only LEGO Certified Professional, who will offer hints, tips and inspiration.
To participate, LEGO fans are being asked to build a decoration using the building block bricks and share it with #BuildToGive. For each ornament built, LEGO will send a set to a child at a pediatric hospital. When it comes to creating a festive decoration for the holiday season, there are no rules—as LEGO puts it, "just let your Christmassy imaginations run wild."
As part of its #BuildToGive campaign, LEGO is also hosting a series of live building events with Duncan Titmarsh, the UK’s only LEGO Certified Professional, who will offer hints, tips and inspiration.
Trend Themes
1. Charitable Toy-building Campaigns - Disruptive innovation opportunity: Creating collaborative platforms that connect toy companies with children's hospitals to provide joy and support to young patients.
2. Crowdsourced Ornament Building - Disruptive innovation opportunity: Developing digital platforms that facilitate crowdsourced ornament building for charitable causes during the holiday season.
3. Live Building Events - Disruptive innovation opportunity: Introducing virtual reality technology to enhance live building events and make them accessible to a global audience.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporating technology such as augmented reality in toy manufacturing to enhance creativity and engagement.
2. Hospitality and Entertainment - Disruptive innovation opportunity: Partnering with hospitals to create immersive entertainment experiences that engage and uplift young patients.
3. Digital Platforms - Disruptive innovation opportunity: Creating digital platforms that connect charitable organizations, hospitals, and individuals to facilitate donations and support for various causes.
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