The DJI Flagship Store Lets Users Test Fly Different Drones
Katherine Pendrill — May 13, 2016 — Tech
References: dji & insideretail.asia
The new DJI flagship store in Seoul's Hongdae district lets consumers get up close and personal with the latest drone technology. South Korea is known for being on the cutting-edge of new technology and this includes quadcopter innovations. As a wold leader in the drone industry, DJI is now giving Korean consumers a chance to get a closer look at its products.
The new DJI flagship store opened in March of this year as part of the company's effort to expand into the South Korean market. The store features several interactive spaces such as a Customer Experience Zone where pilots host daily demos, a Product Showcase where consumers can examine the latest DJI products and a Hall of Inspire, which is a virtual experience that allows consumers to view aerial footage from around the world. The flagship also has an After-Sale Support staff on-hand to help those who already own DJI products.
With so much technological innovation happening in South Korea, the interactive flagship caters to a growing number of consumers interested in quadcopters and related products.
The new DJI flagship store opened in March of this year as part of the company's effort to expand into the South Korean market. The store features several interactive spaces such as a Customer Experience Zone where pilots host daily demos, a Product Showcase where consumers can examine the latest DJI products and a Hall of Inspire, which is a virtual experience that allows consumers to view aerial footage from around the world. The flagship also has an After-Sale Support staff on-hand to help those who already own DJI products.
With so much technological innovation happening in South Korea, the interactive flagship caters to a growing number of consumers interested in quadcopters and related products.
Trend Themes
1. Interactive Drone Showrooms - Disruptive innovation opportunity: Creating interactive drone showrooms that allow consumers to test fly different drones before purchase.
Industry Implications
1. Drone Technology - Disruptive innovation opportunity: Developing new quadcopter innovations to meet the growing consumer interest in drones.
2. Retail - Disruptive innovation opportunity: Incorporating interactive spaces and virtual experiences in retail stores to enhance consumer engagement.
3. South Korean Technology - Disruptive innovation opportunity: Collaborating with South Korean technology companies to leverage their cutting-edge innovations in the drone industry.
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