Shopkins' Ice Cream Toy Truck is a Food Business Playset
Laura McQuarrie — February 18, 2016 — Life-Stages
References: moosetoys & prnewswire
This ice cream toy truck is a Shopkins creation that comes with shopping bags, an umbrella, menu board and two exclusive food-themed Shopkins.
Ice cream trucks are the source of a lot of enjoyment and fond memories for kids and the Scoops Ice Cream Truck gives them the chance to use this setting for many adventures in play. This set is ideal for those who want to set the scene for their toys with a food truck business or a relaxing day at the beach. The Scoops Ice Cream Truck by Moose Toys can be further enhanced with a number of other fun Shopkins characters that are sold separately.
At the Toy Industry Association's Toy of the Year awards in New York, this Shopkins toy was recognized as the Girl Toy of the Year.
Ice cream trucks are the source of a lot of enjoyment and fond memories for kids and the Scoops Ice Cream Truck gives them the chance to use this setting for many adventures in play. This set is ideal for those who want to set the scene for their toys with a food truck business or a relaxing day at the beach. The Scoops Ice Cream Truck by Moose Toys can be further enhanced with a number of other fun Shopkins characters that are sold separately.
At the Toy Industry Association's Toy of the Year awards in New York, this Shopkins toy was recognized as the Girl Toy of the Year.
Trend Themes
1. Food Truck Toys - Creating imaginative play-sets around food business models could be an interesting disruptive opportunity for toy manufacturers and retailers.
2. Shopkins Characters - Developing complimentary products or games around popular characters, like Shopkins, may provide new business opportunities for toy and game makers.
3. Toy of the Year - Leveraging prestigious industry awards like Toy of the Year, provides an opportunity for toy makers to build on brand recognition and continued sales growth.
Industry Implications
1. Toy - By incorporating a food business theme, existing toy industries have an opportunity to create imaginative play-sets and capitalize on a resurgence of nostalgia.
2. Retail - Companies in the retail industry could provide a space for imaginative play that doesn't require screens, further inspiring their target audience to connect to the brand through tactile experiences.
3. Food and Beverage - Partnering with toy manufacturers to produce miniature food items and toy sets presents an opportunity for food and beverage companies to create another touchpoint for brand recognition.
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