The Maple Store Pop-Up Sold Merchandise for the Online Game MapleStory
Katherine Pendrill — May 13, 2016 — Pop Culture
References: mmoculture & orangemushroom.net
This past fall, a pop-up shop called the Maple Store opened in Seoul's Gangnam district. Online gaming is extremely popular in South Korea, meaning there is a growing demand for video game-branded merchandise. This pop-up catered specifically to fans of a game called MapleStory with everything from character-inspired plushies to printed tote bags.
The Maple Store opened in October of 2015 and closed during January of this year. The pop-up sold merchandise for the online game MapleStory, which is a 2D multiplayer game developed by the South Korean company Wizet. The store sold merchandise for the game, including plushies, mugs, stationary and bags branded with the image of characters from the series. The store also featured a small cafe so that shoppers could indulge in a hot drink while browsing the merchandise.
As the online gaming industry continues to gain popularity in South Korea and abroad, there is growing demand for retail spaces selling video game-themed merchandise.
The Maple Store opened in October of 2015 and closed during January of this year. The pop-up sold merchandise for the online game MapleStory, which is a 2D multiplayer game developed by the South Korean company Wizet. The store sold merchandise for the game, including plushies, mugs, stationary and bags branded with the image of characters from the series. The store also featured a small cafe so that shoppers could indulge in a hot drink while browsing the merchandise.
As the online gaming industry continues to gain popularity in South Korea and abroad, there is growing demand for retail spaces selling video game-themed merchandise.
Trend Themes
1. Online Gaming Merchandise - Creating pop-up shops and retail spaces that sell merchandise inspired by popular online games can capitalize on the growing demand for video game-themed products.
2. Pop-up Gaming Cafes - Combining retail spaces selling video game merchandise with small cafes can provide a unique and immersive experience for gamers while they shop.
3. Character-inspired Merchandise - Designing merchandise, such as plushies, mugs, and bags, branded with images of beloved game characters can cater to the preferences of video game enthusiasts.
Industry Implications
1. Pop-up Retail - The pop-up retail industry can capitalize on the demand for video game-themed merchandise by creating temporary spaces dedicated to selling products inspired by popular online games.
2. Gaming Merchandise - The gaming merchandise industry can expand its offerings by creating merchandise inspired by popular online games and partnering with retail spaces to sell their products.
3. Cafe Retail - The cafe retail industry can tap into the gaming market by creating spaces that combine video game-themed merchandise with a café experience, capturing the attention of gamers and coffee lovers alike.
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