intu's Toy Testing Lab Has Kids Help Santa's Elves
Laura McQuarrie — November 22, 2017 — Life-Stages
References: intu & toyworldmag
To help Santa's elves pick the best toy gifts of the year, kids are invited to the intu Victoria Centre in Nottingham to take part in the Toy Testing Lab.
In the lab, kids are invited to take on the title, roles and responsibilities of an official toy tester and play with some of the newest products at stores like John Lewis, The Entertainer and Hamleys at House of Fraser. In all, about 20 toys and accessories are set to be involved in the event. Once this mission has been completed, kids are able to report back to the elves and fill out an official toy testing report.
Entry to the Toy Testing Lab costs £3, where a £1 donation will be made to the PASIC charity, which supports youth with cancer, leukaemia and brain tumors.
In the lab, kids are invited to take on the title, roles and responsibilities of an official toy tester and play with some of the newest products at stores like John Lewis, The Entertainer and Hamleys at House of Fraser. In all, about 20 toys and accessories are set to be involved in the event. Once this mission has been completed, kids are able to report back to the elves and fill out an official toy testing report.
Entry to the Toy Testing Lab costs £3, where a £1 donation will be made to the PASIC charity, which supports youth with cancer, leukaemia and brain tumors.
Trend Themes
1. Pop-up Toy Testing - Using pop-ups to create interactive and engaging toy testing experiences for kids.
2. Consumer-led Toy Testing - Inviting consumers to test and provide feedback on new toys before they hit the shelves.
3. Charity-driven Events - Hosting toy testing events to raise funds for charities supporting children with cancer, leukaemia, and brain tumors.
Industry Implications
1. Retail - Retailers can leverage pop-up toy testing events to boost foot traffic and drive toy sales during holiday seasons.
2. Toy Manufacturing - Toy manufacturers can use consumer-led toy testing as a way to ensure their products meet the needs and desires of their target audience.
3. Non-profit - Non-profit organizations supporting children's health can partner with retailers and toy manufacturers to host charity-driven events that provide engaging experiences for kids while also raising much-needed funds.
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