The 'Duracell Express' Delivered Free Batteries for Toys on Christmas
Laura McQuarrie — December 29, 2016 — Marketing
Drones, robots and hatching animal toys are among some of the most popular playthings of the year—but without batteries for toys, none of them provide the enjoyment they're meant to. Knowing this, Duracell set up the 'Duracell Express' for the holiday season in Chicago, Milwaukee and Minneapolis, making it possible for people to put in an order for a free battery delivery on Christmas Eve.
This service was launched because the brand knows that the purchase of batteries often goes overlooked in the excitement of the holiday, leaving many kids teary-eyed on Christmas morning because they have nothing to power their brand new toys.
The brand estimates that more than one-third of holiday consumers across the nation forget to buy batteries for their gifts; the heartwarming Duracell Express ensured that the joy of getting a brand new toy could be experienced to the fullest.
This service was launched because the brand knows that the purchase of batteries often goes overlooked in the excitement of the holiday, leaving many kids teary-eyed on Christmas morning because they have nothing to power their brand new toys.
The brand estimates that more than one-third of holiday consumers across the nation forget to buy batteries for their gifts; the heartwarming Duracell Express ensured that the joy of getting a brand new toy could be experienced to the fullest.
Trend Themes
1. Toy Batteries - Opportunity for innovative battery solutions for toys to ensure a seamless play experience without the need for manual battery purchases.
2. On-demand Delivery - Disruptive innovation opportunity in the delivery industry to offer convenient and timely battery deliveries for various consumer needs.
3. Last-minute Gifting - Opportunity to create services that cater to last-minute gift needs, like free battery deliveries, to enhance customer satisfaction during holiday seasons.
Industry Implications
1. Toy Industry - Innovative toy manufacturers and retailers can explore partnerships or in-house solutions to provide batteries along with toys, creating a complete play experience.
2. Delivery Industry - Delivery companies can tap into the niche market of on-demand battery deliveries, providing a convenient service that caters to the urgent needs of consumers.
3. Retail Industry - Retailers can incorporate last-minute gifting services, such as free battery deliveries, to attract and retain customers during peak shopping periods.
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