TRNK Allows Shoppers to Purchase Home Goods They Love
Vasiliki Marapas — December 3, 2014 — Art & Design
References: trnk-nyc & coolhunting
Tariq Dixon and Nick Nemechek of TRNK, an online forum for home goods, feel that putting together a home should be a pleasurable experience. Unfortunately, what "should be" and what "actually is" are two very different things. In lived experience, furnishing a home can be both time-consuming (looking around forever for something perfect) and difficult (not finding anything in your price range). Luckily, TRNK is designed to solve those home decorating woes.
Described as a "destination for discovery and advice," TRNK offers 'at-home' style stories, allowing users a sneak peak into the fully decorated homes of "creative bachelors." Interviews with the homeowners accompany the images to create an wide-encompassing form of inspiration.
Users are directed to where they can buy similar items to those they see in the style stories, making the glossy, hi-res images seem achievable, rather than intimidating.
Described as a "destination for discovery and advice," TRNK offers 'at-home' style stories, allowing users a sneak peak into the fully decorated homes of "creative bachelors." Interviews with the homeowners accompany the images to create an wide-encompassing form of inspiration.
Users are directed to where they can buy similar items to those they see in the style stories, making the glossy, hi-res images seem achievable, rather than intimidating.
Trend Themes
1. Personalized Home Decor - The trend of personalized home decor allows customers to create spaces that reflect their unique style and taste.
2. Interactive Shopping Experiences - Interactive shopping experiences, like TRNK's 'at-home' style stories, provide customers with inspiration and guidance while making the purchasing process more enjoyable.
3. Seamless Integration of Inspiration and Purchase - The seamless integration of inspiration and purchase, as seen on TRNK, allows customers to easily find and buy items they see in home decor inspiration content.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from personalized home decor trends by offering customizable products and a user-friendly shopping experience.
2. Home Furnishings - The home furnishings industry can leverage interactive shopping experiences to connect with customers and provide them with curated inspiration for their homes.
3. Content Creation - The content creation industry can explore opportunities to collaborate with online forums like TRNK to create engaging and inspiring home decor content for their audiences.
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