Brands are using high-tech innovations to allow consumer to try before buying
Implications - Offering consumers more peace of mind with the equivalent of a "test drive" for a range of goods, sampling is becoming a more and more pervasive approach to promoting products. To streamline this process and make it easier for consumers, brands are adopting technologically advanced ways of enhancing sampling experiences.
Trend Themes
1. Sampling Innovation - Using interactive advertising and social media integration to promote products and provide instant sampling.
2. Virtual Fitting Rooms - Using AR/VR technologies to provide a try-before-you-buy shopping experience.
3. Smart Appliance - Using advanced technology and sensors to streamline cooking and improve the quality of food.
Industry Implications
1. Advertising and Marketing - Innovative sampling and social media integration to promote products.
2. Retail and E-commerce - Virtual fitting rooms allowing a try-before-you-buy experience.
3. Home Appliances - Smart appliances with advanced technology and sensors to improve cooking experience.
