Kitsune's Sound Graffiti Campaign Features Music-Listening Stations
Katherinev123 — July 11, 2012 — Marketing
References: cnnctd & springwise
The French record and fashion label Kitsune has just launched a Sound Graffiti campaign in collaboration with the creative agency CCNCTD+. The campaign lets New York City music-lovers sample songs via 15 free music-listening stations located on the streets in order to promote Kitsune's newest compilation album.
The stations feature music from various upcoming American bands, including Emil & Friends, Giraffage and DWNTWN. Like other types of "graffiti," the Sound Graffiti campaign involved putting the listening stations onto things like lamp posts and other vertical stands along the sidewalks of New York City, with each station having a jack into which passersby could input their own earphones or headphones. The CCNCTD+ site also provides a map of where each station is located, along with instructions on how fans can receive free copies of the latest Kitsune album.
The stations feature music from various upcoming American bands, including Emil & Friends, Giraffage and DWNTWN. Like other types of "graffiti," the Sound Graffiti campaign involved putting the listening stations onto things like lamp posts and other vertical stands along the sidewalks of New York City, with each station having a jack into which passersby could input their own earphones or headphones. The CCNCTD+ site also provides a map of where each station is located, along with instructions on how fans can receive free copies of the latest Kitsune album.
Trend Themes
1. Street Sound Sampling - Opportunity for brands to engage with audiences by providing interactive music-listening stations on city streets.
2. Outdoor Music Promotion - Potential for record labels and artists to promote new releases through public spaces using street sound campaigns.
3. Interactive Graffiti Marketing - Innovative approach for brands to create experiential marketing campaigns by incorporating interactive elements into street art.
Industry Implications
1. Music Promotion - Record labels and artists can leverage street sound sampling to generate buzz and reach new audiences.
2. Creative Advertising - Creative agencies can develop interactive campaigns like Sound Graffiti to create unique and engaging brand experiences.
3. Urban Marketing - Brands and marketers can tap into the power of city streets to connect with consumers through street sound campaigns.
1.5
Score
Popularity
Activity
Freshness
