Childlike looks signify a shift in what it means to be beautiful
Implications - Though youth has been associated with beauty for quite some time, only recently has the cosmetic and fashion industry shown unabashed interest in truly childlike looks. Youth envy invites a more girly, lighthearted aesthetic; a refreshing change from the hard lines and solid colors of the recent minimalist wave. This phenomena shows that, while consumers are becoming more comfortable with their age, the nostalgia of youth still makes for an attractive marketing strategy.
Trend Themes
1. Youth Envy - The trend toward childlike looks in cosmetic and fashion industry invites a more girly, lighthearted aesthetic and nostalgia for youth that can be capitalized on by brands.
2. Iconic Feminine Critter Cosmetics - Disney and OPI's new Minnie Mouse nail polish collection is an example of partnering with beloved fictional characters to create new product lines that tap into fans' nostalgia.
3. Wild Arcade-inspired Fashion - Collections drawing on pastimes from the 90s, like Lazy Oaf's Nasty Gal Summer line inspired by arcades and bowling, show how nostalgia can be leveraged to create unique collections that tap into customers' desire for fun, vibrant clothing.
Industry Implications
1. Beauty Industry - Brands in the beauty industry can collaborate with iconic fictional characters and create nostalgic product lines that tap into customers' fond memories.
2. Fashion Industry - Clothing brands can use nostalgia for pastimes of the 90s to create unique designs and collections that appeal to customers who grew up in that era.
3. Gaming/arcade Industry - Gaming and arcade industries can partner with fashion and beauty conglomerates to create cross-promotions and merchandise, tapping into customers who love both fashion and gaming.
6 Featured, 52 Examples:
1,117,104 Total Clicks
Date Range:
Sep 12 — Jun 13
Trending:
Warm
Consumer Insight Topics:
