Granatapet Develops a Billboard With Foursquare That Releases Dog Food
Peter Vallas — March 31, 2011 — Marketing
References: granatapet.de & mashable
German pet food manufacturer Granatapet has taken interactive advertising to a whole new level with their billboard. The problem with most traditional advertising is that the consumer can only see the product, leaving the senses of touch and taste out of the picture.
This innovative Granatapet billboard aims to target more of your senses using social media integration. The billboard is paired up with Foursquare, which is the leader in social media city exploration. What someone has to do to interact with the billboard is log on to Foursquare and check in next to the billboard location. Once the pet owner has checked in, dog food is then dispensed into a bowl at the bottom of the billboard for the owner's dog to try out.
Granatapet has turned outdoor advertising into instant sampling (provided you have a smartphone of course).
This innovative Granatapet billboard aims to target more of your senses using social media integration. The billboard is paired up with Foursquare, which is the leader in social media city exploration. What someone has to do to interact with the billboard is log on to Foursquare and check in next to the billboard location. Once the pet owner has checked in, dog food is then dispensed into a bowl at the bottom of the billboard for the owner's dog to try out.
Granatapet has turned outdoor advertising into instant sampling (provided you have a smartphone of course).
Trend Themes
1. Interactive Advertising - The integration of social media and traditional advertising creates opportunities to engage consumers in new and immersive ways.
2. Multi-sensory Marketing - Utilizing touch, taste, and sight in advertising campaigns helps to create more memorable and impactful brand experiences.
3. Internet of Things (iot) in Outdoor Advertising - Connecting billboards to the internet allows for personalized and interactive experiences for consumers.
Industry Implications
1. Pet Food Manufacturing - Pet food companies can leverage interactive advertising to increase brand awareness and engage with pet owners on a deeper level.
2. Digital Marketing - Incorporating social media platforms like Foursquare into advertising strategies opens up new avenues for reaching and connecting with target audiences.
3. Outdoor Advertising - Integrating technology and the internet of things (IoT) into billboards creates opportunities for innovative and engaging brand experiences.
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