Me-Ality Takes the Hassle Out of Trying on Clothes
Sarah Nazim — May 2, 2012 — Business
References: me-ality & huffingtonpost
Me-Ality is a body scanning kiosk located in malls that uses a patented technology to determine your measurements. It then recommends clothes that would fit you the best and directs you to the stores that carry the items.
Me-Ality is currently located in 37 malls across the United States, and the company hopes to prop up 300 more in the next two years. The way this futuristic kiosk works is by having a fully clothed shopper step inside the chamber who is then scanned by radio waves from 196 antennas. It only takes twenty seconds to complete the full body scan.
Using the kiosk is currently free of charge due to partnership with brands such as Old Navy, Gap, Levi’s, J. Crew, American Eagle and Brooks Brothers. These brands are hopeful that they will gain business from the kiosk’s recommendations.
Me-Ality is currently located in 37 malls across the United States, and the company hopes to prop up 300 more in the next two years. The way this futuristic kiosk works is by having a fully clothed shopper step inside the chamber who is then scanned by radio waves from 196 antennas. It only takes twenty seconds to complete the full body scan.
Using the kiosk is currently free of charge due to partnership with brands such as Old Navy, Gap, Levi’s, J. Crew, American Eagle and Brooks Brothers. These brands are hopeful that they will gain business from the kiosk’s recommendations.
Trend Themes
1. Body Scanning Technology - The use of body scanning technology in virtual fitting rooms presents an opportunity for retailers to enhance the online shopping experience and improve size accuracy.
2. Personalized Recommendations - The integration of personalized recommendations based on body measurements through virtual fitting rooms can revolutionize the way customers discover and purchase clothing.
3. Expansion of Virtual Fitting Rooms - The rapid expansion of virtual fitting room technology in malls provides an opportunity for businesses to attract more customers and increase sales through improved convenience and personalized shopping experiences.
Industry Implications
1. Retail - The retail industry can leverage virtual fitting rooms to enhance customer engagement and drive online and offline sales.
2. Fashion - Fashion brands can utilize virtual fitting rooms to optimize size recommendations, reduce returns, and provide a seamless and personalized shopping experience for customers.
3. Technology - The use of advanced body scanning technology in virtual fitting rooms presents a disruptive innovation opportunity for tech companies to develop and improve upon existing solutions.
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