These Tim Hortons Smoothies Will Appeal to the Health-Conscious Crowd
Clarissa Hilary Basham — March 10, 2011 — Lifestyle
References: newswire & calgary.ctv
As Canadians are constantly looking for healthier alternatives when it comes to foods and drinks, the news of these Tim Hortons Smoothies are guaranteed to spark many's interest.
With this move, Tim Hortons is definitely pulling away from the pack as they promote healthier options for fast food. The ever-growing number of health-conscious consumers have caused the coffee shop chain to rethink their strategy and therefore create these Tim Hortons Smoothies.
These fruity Tim Hortons Smoothies will be available at Tim Hortons restaurants across Canada starting March 7. For a 10oz smoothie, you'll have to pay $1.99 -- a small price to pay for a healthy drink option.
With this move, Tim Hortons is definitely pulling away from the pack as they promote healthier options for fast food. The ever-growing number of health-conscious consumers have caused the coffee shop chain to rethink their strategy and therefore create these Tim Hortons Smoothies.
These fruity Tim Hortons Smoothies will be available at Tim Hortons restaurants across Canada starting March 7. For a 10oz smoothie, you'll have to pay $1.99 -- a small price to pay for a healthy drink option.
Trend Themes
1. Health-conscious Consumers - The growing number of health-conscious consumers presents an opportunity for businesses to offer healthier food and drink options.
2. Fast Food Innovation - Tim Hortons' move towards offering healthier options in the fast food industry demonstrates the potential for disruptive innovation in this space.
3. Affordable Healthy Drinks - The introduction of affordable Tim Hortons Smoothies at $1.99 presents an opportunity for businesses to tap into the market of budget-friendly healthy beverages.
Industry Implications
1. Restaurant Industry - The shift towards healthier food and drink options creates a disruptive innovation opportunity for restaurants to attract health-conscious customers.
2. Fast Food Industry - Tim Hortons' introduction of healthy smoothies showcases the potential for disruptive innovation in the fast food industry by offering more nutritious menu options.
3. Beverage Industry - The demand for affordable and healthy drinks presents an opportunity for the beverage industry to develop innovative, nutritious products at accessible prices.
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