Peepster Uses a Modified Volkswagen to Promote Sugary Sweetness
Going Like Sixty — March 26, 2011 — Autos
References: sweetnesstour & prnewswire
If you live east of the Mississippi, there is a chance for you to catch a glimpse of the Peepster. The genius idea is from Just Born, the company that produces the iconic Easter candy Peeps. The Peepster is a Volkswagen chick that will be touring the eastern U.S. to promote Peeps' new online store. Sweet.
Peeps wants to reward longtime fans and earn new ones. While it treks around, the Peepster will be giving away free candy and prizes to anybody lucky enough to find it. This reminds me of the Oscar Meyer Weinermobile -- is the Peepster destined to be the next iconic car that represents a brand?
There is an interactive map with the Peepster's tour schedule; videos and pictures will be uploaded to all the major social media sites.
Peeps wants to reward longtime fans and earn new ones. While it treks around, the Peepster will be giving away free candy and prizes to anybody lucky enough to find it. This reminds me of the Oscar Meyer Weinermobile -- is the Peepster destined to be the next iconic car that represents a brand?
There is an interactive map with the Peepster's tour schedule; videos and pictures will be uploaded to all the major social media sites.
Trend Themes
1. Brand Promotion - The Peepster's tour can be seen as a disruptive innovation opportunity for brands to create unique and memorable marketing campaigns with interactive elements.
2. Online Store Expansion - Peeps' new online store can inspire other companies to invest in expanding their online presence and create a seamless shopping experience for customers.
3. Social Media Marketing - The Peepster's use of social media platforms to share videos and pictures can encourage businesses to leverage these platforms for engaging and interactive marketing campaigns.
Industry Implications
1. Candy Manufacturing - The Peepster's promotion of free candy and prizes highlights the opportunity for candy manufacturers to create unique and experiential marketing strategies to attract and retain consumers.
2. Automotive - The Peepster's use of a modified Volkswagen showcases the potential for car manufacturers to collaborate with brands and create customized vehicles as a marketing tool.
3. E-commerce - Peeps' new online store emphasizes the importance of e-commerce in the retail industry and encourages businesses to invest in online platforms to reach a wider customer base.
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