ASOS is Offering an In-App Try-Before-You-Buy Feature with Klarna
Laura McQuarrie — November 7, 2017 — Business
References: asos & huffingtonpost
In partnership with e-commerce payment service company Klarna, ASOS is now offering a new try-on service for consumers via its mobile app.
The new feature, which is available exclusively through the ASOS app, now makes it possible for consumers to place an order for items without having to pay for it. Users have 30 days to make a decision on the items they have received and have the option to return any goods that are not of interest.
The try-before-you-buy service specifically addresses an issue that its user base faces when shopping online. Unlike the experience of trying on garments in a store, shopping online can be costly upfront if a user wishes to try on multiple sizes, styles or colors and is not sure which one will be the best fit for their needs.
The new feature, which is available exclusively through the ASOS app, now makes it possible for consumers to place an order for items without having to pay for it. Users have 30 days to make a decision on the items they have received and have the option to return any goods that are not of interest.
The try-before-you-buy service specifically addresses an issue that its user base faces when shopping online. Unlike the experience of trying on garments in a store, shopping online can be costly upfront if a user wishes to try on multiple sizes, styles or colors and is not sure which one will be the best fit for their needs.
Trend Themes
1. Try-before-you-buy - Disruptive innovation opportunity: Explore the potential of offering try-before-you-buy services in various industries to enhance the online shopping experience and reduce upfront costs for consumers.
2. In-app Try-on - Disruptive innovation opportunity: Develop interactive and immersive in-app try-on features to enable consumers to virtually try on products before making a purchase.
3. Mobile App Shopping - Disruptive innovation opportunity: Embrace mobile apps as a platform to introduce innovative shopping experiences that cater to the needs and preferences of modern consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement try-on services in the fashion retail industry to boost online sales and reduce return rates by enabling consumers to try on clothing virtually.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate augmented reality technology into beauty and cosmetics apps to allow users to try on makeup virtually and make informed purchase decisions.
3. Home Furnishings - Disruptive innovation opportunity: Create virtual room visualization features in home furnishings apps to enable users to visualize how furniture and décor items will look in their homes before buying.
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