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Subscribed Breakfast

Breakfast meals are made easier via subscription services

Trend - With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer nutritious breakfast foods.

Insight - Time-strapped consumers who are busy managing their professional and personal lives often find themselves pushing those aspects of their lifestyles to the forefront. Routines that fall by the wayside are often health-related, and can take a toll over time. These individuals look for ways to prioritize their health without having it take over other their responsibilities and routines.
Workshop Question - How could your brand better convenience it’s customer’s life?
Trend Themes
1. Convenient Subscription Services - Brands are offering subscription services for preparing healthy breakfast with pre-portioned ingredients and recipes.
2. Functional and Nutritious Foods - Consumers are looking for nutritious foods that are functional and help them maintain health, particularly with increasingly busy lifestyles.
3. Customization and Personalization - Consumers seek more customization and personalization in their breakfast options and are willing to pay for tailored offerings.
Industry Implications
1. Food and Beverage Industry - Subscription services are a trend in the Food and Beverage industry to provide convenience and healthy foods to consumers.
2. Wellness and Health Industry - Functional and nutritious foods are a trend in the wellness and health industry as consumers prioritize healthy living.
3. Retail Industry - Personalized and customized breakfast options are a trend in the retail industry as consumers are increasingly looking for tailored options.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
117,800 Total Clicks
Date Range:
Mar 17 — Jun 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Convenient Whole Food Breakfasts
Convenient Whole Food Breakfasts
HOLOS' Muesli Packs are Full of Nutrients and Taste Great
HOLOS is a newly launched Canadian brand of healthy breakfast options that are made with busy consumers in mind. The overnight muesli packs are currently available in four different flavors:... MORE
Functional Breakfast Subscriptions
Functional Breakfast Subscriptions
Happy Healthy Shares Single-Serve Smoothies, Acai Bowls & More
‘Happy Healthy’ is the name of a new brand from Imperial Frozen Foods that is set to share Non-GMO Project verified smoothies, overnight oats and acai bowls with consumers in convenient... MORE
Pre-Portioned Smoothie Subscriptions
Pre-Portioned Smoothie Subscriptions
Green Blender Eases the Process of Healthy Eating in the Home
The brand Green Blender was founded in order to bring accessibility to healthy eating in the home. While eating wholesome, nutritious food is important, many consumers lack the time to... MORE
Zero-Sugar Keto Cereals
Zero-Sugar Keto Cereals
Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added
Catalina Crunch is expanding its cereal line to include a new Maple Waffle keto cereal that’s sold in a resealable pouch package. The zero-sugar Maple Waffle cereal boasts a satisfying,... MORE
Charitable Smoothie Subscriptions
Charitable Smoothie Subscriptions
Freshstax Offers Prepped Foods for Health Conscious Consumers
FreshStax is a smoothie brand that gives consumers an easy way to consume healthy foods in the home. The FreshStax brand works by having subscribers sign up and receive a box that contains five... MORE
Pancake Delivery Services
Pancake Delivery Services
IHOP is Celebrating 60 Years by Launching a Delivery Service
To celebrate 60 years, IHOP is finally launching the pancake delivery service that fans have been dreaming about. With dozen of breakfast favourites in rotation, the new delivery option means that... MORE
play_circle_filledCelebrity Chef Meal Kits
Celebrity Chef Meal Kits
Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit
Vice Media subsidiary ‘MUNCHIES’ has teamed up with ‘Chef’d’ to offer MUNCHIES Meal Kits. Each of the recipes for the meal kits has been created by Toronto-based chef... MORE

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