Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Savory Buttery Granolas

Clean the Sky - Positive Eco Trends & Breakthroughs

bumble & butter's Savory Granola is Baked with Grass-Fed Butter

— January 31, 2019 — Lifestyle
For a limited time throughout the fall season, bumble & butter introduced a set of savory granola products that show how it sets itself apart with products that embrace unique flavors and are baked with local, grass-fed butter.

The savory granolas in Black Truffle and Sweet Potato offered an entirely new way to experience granola, which typically comes in sweet flavor profiles and incorporates dried fruits, berries, chocolate and other indulgent additions. While the Black Truffle granola was accented with truffle honey from NYC's The Truffleist, the Sweet Potato granola was paired with warming cinnamon and ginger.

With many health-conscious consumers looking to reduce their intake of sugar, they are turning to savory breakfast choices and on-the-go snacks that offer new flavor experiences that won't leave them craving familiar sweet flavors.
Trend Themes
1. Savory Granolas - Creating savory granola products offers a unique and innovative twist on a traditionally sweet snack.
2. Health Conscious Snacks - Developing on-the-go snacks that cater to health-conscious consumers seeking new flavor experiences presents an opportunity for disruptive innovation.
3. Alternative Breakfast Choices - Providing breakfast options that go beyond the traditional sweet flavors and incorporate savory ingredients can tap into a growing demand for variety and uniqueness.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of savory granola products to cater to consumers looking for alternative snack options.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of health-conscious consumers seeking savory snacks by offering nutritious and flavorful options.
3. Breakfast and Cereal - The breakfast and cereal industry can innovate by introducing savory granola products to diversify their offerings and meet the changing preferences of consumers.
2.9
Score
Popularity
Activity
Freshness