Krave's Strawberry Crunch Reinvents the Chocolate & Berry Pairing
Laura McQuarrie — June 14, 2019 — Lifestyle
Those with a taste for something sweet in the morning have come to know and love Krave as a crunchy, chocolate-filled cereal and Krave's Strawberry Crunch cereal appeals to those who love chocolate-covered strawberries. The all-new cereal pieces boast strawberry-flavored, strawberry-dusted multigrain shells that are, as ever, filled with a smooth and creamy real chocolate center.
The decadent fruit-inspired chocolate-filled cereal is positioned as more than just a cold breakfast cereal, with Kellogg's noting how the Krave Strawberry Crunch can be enjoyed as a "well-deserved snack at the office, take in an afternoon pick-me-up, a post-workout treat." Beyond this, the cereal is also touted as a tasty late-night snack and even a texture-rich addition to a homemade trail mix blend.
The decadent fruit-inspired chocolate-filled cereal is positioned as more than just a cold breakfast cereal, with Kellogg's noting how the Krave Strawberry Crunch can be enjoyed as a "well-deserved snack at the office, take in an afternoon pick-me-up, a post-workout treat." Beyond this, the cereal is also touted as a tasty late-night snack and even a texture-rich addition to a homemade trail mix blend.
Trend Themes
1. Fruit-infused Cereals - The rise of fruit-infused cereals presents an opportunity for companies to explore new and unique flavor combinations.
2. Indulgent Breakfast Snacks - The trend of indulgent breakfast snacks opens doors for companies to create innovative and satisfying products that can be enjoyed as a snack at any time.
3. Versatile Cereal Options - The demand for versatile cereal options encourages companies to develop products that can be enjoyed in various ways throughout the day.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can leverage the trend of decadent strawberry cereals to create unique and indulgent breakfast options for consumers.
2. Snack Foods - The snack food industry can tap into the trend of fruit-infused cereals to develop indulgent and convenient snacks that can be enjoyed on-the-go.
3. Healthy Snacks - The rise of fruit-infused cereals offers an opportunity for the healthy snack industry to create nutritious and flavorful alternatives to traditional snacks.
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