Hellofresh's Lunch-to-Dinner Delivery Option Re-purposes Leftovers
Ellen Smith — May 24, 2018 — Lifestyle
References: hellofresh & shape
Convenience plays a huge factor in what one decides to cook for dinner, leaving many feeling as though weekly meal preparation is too daunting of a task, but HelloFresh's Lunch-to-Dinner delivery option is helping hungry consumers prepare multiple meals in just one cooking session.
The new service functions under HelloFresh's regular business model: consumers select weekly meals online and within a few days the ingredients and recipes are delivered to one's doorstep. The new service differs as this particular offering was designed with multiple meals in mind. Instead of just cooking dinner and re-packaging those leftovers from that same plate for lunch, HelloFresh throws in a few new ingredients that one can add to bring new life to an old dish. For example, chorizo beef chili transforms into a fully loaded chili burrito for lunch and a zucchini pizza becomes a gemelli pasta salad.
What's more is that this unique meal prep-focused model only takes an extra five minutes to prepare, when compared to the brand's average one-meal cooking time.
The new service functions under HelloFresh's regular business model: consumers select weekly meals online and within a few days the ingredients and recipes are delivered to one's doorstep. The new service differs as this particular offering was designed with multiple meals in mind. Instead of just cooking dinner and re-packaging those leftovers from that same plate for lunch, HelloFresh throws in a few new ingredients that one can add to bring new life to an old dish. For example, chorizo beef chili transforms into a fully loaded chili burrito for lunch and a zucchini pizza becomes a gemelli pasta salad.
What's more is that this unique meal prep-focused model only takes an extra five minutes to prepare, when compared to the brand's average one-meal cooking time.
Trend Themes
1. Convenience-driven Meal Preparation - HelloFresh's Lunch-to-Dinner delivery option simplifies meal prep by repurposing leftovers.
2. Multi-purpose Ingredient Kits - HelloFresh's innovative approach allows consumers to create multiple dishes using a single set of ingredients.
3. Efficient Meal Planning - HelloFresh's meal prep-focused model saves time by reducing cooking and preparation time.
Industry Implications
1. Meal Kit Delivery - HelloFresh's Lunch-to-Dinner offering disrupts the meal kit delivery industry by introducing a meal prep-focused model.
2. Food and Beverage - The multi-purpose ingredient kits by HelloFresh create opportunities for innovation in the food and beverage industry.
3. Convenience Services - HelloFresh's efficient meal planning approach presents disruptive innovation opportunities for the convenience services industry.
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