The Unicorn Crumpets Put a Whimsical Twist on Griddle Cakes
Laura McQuarrie — June 14, 2019 — Lifestyle
References: groceries.asda & livekindly
ASDA is now selling a fun take on a classic English snack with its unicorn-shaped breakfast crumpets, which are not only whimsical but also vegan-friendly. The plant-based Unicorn Crumpets are made with simple ingredients like fortified wheat flour, water, yeast and salt, and can be topped with sweet preserves for a sweet morning meal.
From pudding snacks to cold breakfast cereals, a range of unicorn-inspired meals and snacks have been launched to satisfy the demand for mythically inspired treats. Although the Unicorn Crumpets do sport horns and manes, unlike many unicorn-themed food products that are brilliantly rainbow-colored, these simple breakfast crumpets leave it up to consumers to add their own colors with fruit jam and other toppings.
From pudding snacks to cold breakfast cereals, a range of unicorn-inspired meals and snacks have been launched to satisfy the demand for mythically inspired treats. Although the Unicorn Crumpets do sport horns and manes, unlike many unicorn-themed food products that are brilliantly rainbow-colored, these simple breakfast crumpets leave it up to consumers to add their own colors with fruit jam and other toppings.
Trend Themes
1. Unicorn-inspired Snacks - There is a rise in demand for unicorn-themed snacks as consumers look for whimsical and fun food options.
2. Vegan Breakfast Foods - More and more companies are catering to the vegan population by offering plant-based breakfast food options.
3. DIY Toppings - Consumers are looking for customizable options and DIY topping choices to make their meals more personalized.
Industry Implications
1. Food Retail - Businesses in the food retail industry can capitalize on the demand for unicorn-inspired and vegan-friendly food options.
2. Food Manufacturing - Food manufacturers can create new products to cater to the growing trend of vegan breakfast options.
3. Food Service - Restaurants and cafes can offer DIY toppings to give customers customizable breakfast options.
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