Malt-O-Meal Just Added Snickerdoodle Cookie Bites Cereal to Its Lineup
Katherine Pendrill — June 9, 2019 — Lifestyle
References: delish
Your morning routine is about to get a little bit sweeter with the debut of Snickerdoodle Cookie Bites Cereal. Released under Post Consumer Brands' Malt-O-Meal brand, the new cereal channels the delicious taste of one of America's most beloved cookies.
The new Snickerdoodle Cookie Bites Cereal consists of tiny, cookie-shaped pieces of cereal—each piece even boasts a snickerdoodle cookie's signature crackling texture. In terms of taste, the cereal has a distinct cinnamon sugar flavor, which perfectly matches the taste of a real snickerdoodle cookie.
The brand is so sure that you'll love the new Snickerdoodle Cookie Bites Cereal that it even comes with a "love it or it's free" guarantee on the packaging.
Image Credit: Post Consumer Brands.
The new Snickerdoodle Cookie Bites Cereal consists of tiny, cookie-shaped pieces of cereal—each piece even boasts a snickerdoodle cookie's signature crackling texture. In terms of taste, the cereal has a distinct cinnamon sugar flavor, which perfectly matches the taste of a real snickerdoodle cookie.
The brand is so sure that you'll love the new Snickerdoodle Cookie Bites Cereal that it even comes with a "love it or it's free" guarantee on the packaging.
Image Credit: Post Consumer Brands.
Trend Themes
1. Cookie Cereal Trend - The rise of cookie cereal presents an opportunity in the packaged breakfast industry to diversify cereal flavors and packaging styles.
2. Nostalgia Foods Trend - As consumers seek comfort in familiar flavors, nostalgic foods like the Snickerdoodle Cookie Bites Cereal become an opportunity for innovation and experimentation in the food industry.
3. Guarantee Packaging Trend - The "love it or it's free" guarantee on the Snickerdoodle Cookie Bites Cereal packaging represents a trend towards consumer-centric packaging focused on building trust and loyalty.
Industry Implications
1. Packaged Breakfast Industry - The introduction of cookie cereal presents an opportunity in the packaged breakfast industry to attract new consumers with unique and diverse cereal options.
2. Food Industry - As the demand for nostalgic and comforting foods grows, the food industry can capitalize on this trend by introducing new and innovative snacks and cereals.
3. Marketing Industry - The use of guarantee packaging like the one used for Snickerdoodle Cookie Bites Cereal represents an opportunity for the marketing industry to build trust with consumers through innovative packaging solutions.
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