Staples' Student Backpack Features a Detachable Bottom Compartment
Laura McQuarrie — August 22, 2015 — Life-Stages
References: staples
Staples' Back2Back student backpack was designed with the extra busy student in mind. The backpack comes from the brand's 'Designed by Students' collection, which features a range of school supplies that were developed in collaboration with real middle school students.
Knowing that beyond the classroom, many kids are also involved in extra-curricular actives and part-time jobs, this backpack was constructed with a detachable bottom compartment that can be clipped off as needed.
Even for just going back and forth between school and home, the Back2Back School Backpack is like getting a lunchbox and a backpack in one purchase. Plus, there's always the option to use both pieces together or just one, based on the needs of a particular school day, field trip or other excursion outside of school time.
Knowing that beyond the classroom, many kids are also involved in extra-curricular actives and part-time jobs, this backpack was constructed with a detachable bottom compartment that can be clipped off as needed.
Even for just going back and forth between school and home, the Back2Back School Backpack is like getting a lunchbox and a backpack in one purchase. Plus, there's always the option to use both pieces together or just one, based on the needs of a particular school day, field trip or other excursion outside of school time.
Trend Themes
1. Student-designed Products - There is an opportunity for companies to collaborate with students to develop products geared toward the younger demographic.
2. Versatile Backpacks - The market for backpacks that can be used for multiple purposes is growing and brands can take advantage of this trend by creating innovative designs.
3. Customizable School Supplies - An opportunity exists for brands to create products that can be customized by students, catering to their individual needs and preferences.
Industry Implications
1. Retail - Retailers can collaborate with students to develop products that cater to the younger demographic, meeting their specific needs.
2. Education - Schools can partner with companies to create customized school supplies for their students, providing better resources for learning.
3. Backpack Industry - The backpack industry can create backpacks that cater to students' non-academic needs, such as extra-curricular activities and part-time jobs.
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