New York Times Looks Behind The Scenes at Paris Fashion Week
Going Like Sixty — March 12, 2009 — Luxury
References: themoment.blogs.nytimes
Here's a great illustration of why newspapers like the New York Times should exist. While fashion photographers are all gaga over the catwalk and designers and the paparazzi are falling all over themselves snapping shots of the celebs, the New York Times sent Jacques Habbah with the assignment to take us behind the scenes with a Photo of the Moment section during Paris Fashion Week.
Implications - People want to be able to see behind-the-scenes images in order to feel more involved. This allows them to feel that they are an important part of the event even though it is only through media that they are given access.
Implications - People want to be able to see behind-the-scenes images in order to feel more involved. This allows them to feel that they are an important part of the event even though it is only through media that they are given access.
Trend Themes
1. Behind-the-scenes Photography - The desire for a more immersive experience is driving demand for behind-the-scenes photography, creating opportunities for newspapers and digital media to provide unique perspectives.
2. Fashion Event Coverage - There is a growing demand for high-quality coverage of fashion events that offer viewers a unique perspective, presenting opportunities for media organizations to experiment with new formats and delivery methods.
3. User-generated Content - In addition to traditional media outlets, there is a growing trend towards user-generated content, providing an opportunity for brands to create more personalized and authentic content.
Industry Implications
1. Media - The media industry is uniquely positioned to respond to this trend with new modes of delivery and immersive experiences.
2. Fashion - The fashion industry should leverage this trend to create more engaging experiences for their consumers, through partnerships with media outlets.
3. Technology - Advancements in technology, such as virtual and augmented reality, provide new opportunities for media and brands to create more immersive experiences.
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