Igor Bogun's Transcendent Fashion Photography
Marissa Brassfield — July 2, 2009 — Fashion
References: igorbogun & behance.net
Photographer Igor Bogun has a knack for capturing vibrant colors and exquisite beauty. This photo set features some of Bogun's recent works, all of which feature killer avant-garde makeup and some seriously fierce poses.
Igor Bogun's photography brings these models to life, and the vibrant colors chosen help these images jump off the page.
Implications - Masks are intriguing to the average consumer because they suggest disguise, which suggests escape. This is not to say that today's consumer is unhappy, it is simply a matter of seeking relief from the chaotic nature of daily life. The use of mask imagery provides consumers with a small taste of escape without the pressure of actually leaving everything behind.
Igor Bogun's photography brings these models to life, and the vibrant colors chosen help these images jump off the page.
Implications - Masks are intriguing to the average consumer because they suggest disguise, which suggests escape. This is not to say that today's consumer is unhappy, it is simply a matter of seeking relief from the chaotic nature of daily life. The use of mask imagery provides consumers with a small taste of escape without the pressure of actually leaving everything behind.
Trend Themes
1. Avant-garde Makeup - Opportunity for disruptive innovation in the cosmetics industry by creating bold, artistic and unconventional makeup products and trends.
2. Vibrant Colors - Opportunity for disruptive innovation in the fashion and design industry by incorporating bold and eye-catching colors into products and campaigns.
3. Escape Imagery - Opportunity for disruptive innovation in the entertainment and leisure industry by creating immersive experiences that provide consumers with a sense of escapism and relief.
Industry Implications
1. Cosmetics - Create avant-garde makeup products and trends that push boundaries and cater to consumers looking for unique and artistic self-expression.
2. Fashion and Design - Incorporate vibrant colors into clothing, accessories, and campaigns to capture attention and make a bold statement in the industry.
3. Entertainment and Leisure - Develop immersive experiences, such as virtual reality or themed attractions, that provide consumers with a temporary escape from their daily lives and offer a sense of relaxation and fun.
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