Naturium is Expanding into Body Care with Two New Products
Elena Rahman — January 18, 2022 — Fashion
References: naturium
Naturium is expanding into the body care realm with two new affordable products. The active skincare line includes the Glow Getter Multi-Oil and the Perfector Salicylic Acid Body Wash.
The Glow Getter Multi-Oil transforms from a luscious oil to a gentle lather. It aims to cleanse the skin without stripping it of essential moisture that keeps the skin hydrated and healthy. The oil cleanser is formulated with 50% glycerin, a blend of linoleic-rich oils, and plant-derived squalane. In addition, the multi-oil is fragranced with naturally aromatic coconut and vanilla extracts to evoke a warm, nutty scent.
The Perfector Salicylic Acid Body Wash, on the other hand, is formulated with time-released salicylic acid to gently exfoliate the skin and clear clogged pores.
Image Credit: Naturium
The Glow Getter Multi-Oil transforms from a luscious oil to a gentle lather. It aims to cleanse the skin without stripping it of essential moisture that keeps the skin hydrated and healthy. The oil cleanser is formulated with 50% glycerin, a blend of linoleic-rich oils, and plant-derived squalane. In addition, the multi-oil is fragranced with naturally aromatic coconut and vanilla extracts to evoke a warm, nutty scent.
The Perfector Salicylic Acid Body Wash, on the other hand, is formulated with time-released salicylic acid to gently exfoliate the skin and clear clogged pores.
Image Credit: Naturium
Trend Themes
1. Affordable Body Care - Opportunity to disrupt the body care industry by offering affordable products.
2. Multi-use Body Wash - Potential to disrupt the body wash industry by offering multi-use products.
3. Natural Body Care - Opportunity to disrupt the body care industry by emphasizing the use of natural ingredients.
Industry Implications
1. Skincare - Naturium's expansion into body care presents opportunities to disrupt the skincare industry.
2. Personal Care - Opportunity to disrupt the personal care industry with affordable and natural body care products.
3. Beauty - Naturium can disrupt the beauty industry by offering affordable and multi-use body care products.
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