These New Labelling Papers from Avery Dennison are Premium
Michael Hemsworth — June 29, 2023 — Marketing
References: averydennison & foodbev
These new Avery Dennison labelling papers are being introduced as a series of premium options for manufacturers to use on their products as a way to elevate the consumer experience.
The label papers are being launched in the Europe, Middle Easy and North Africa (EMENA) region, and come in three styles with 100% recycled fibers along with one made with hemp fibers. The products include the Fasson rPaper Black, Fasson rMartelé Black, Fasson rMartelé Blanc and the Fasson Hemp 50%, which are each suitable for different applications to suit manufacturer preferences.
Marketing Manager of Premium Solutions Vladimir Tyulpin commented on the new Avery Dennison labelling papers saying, "By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.”
The label papers are being launched in the Europe, Middle Easy and North Africa (EMENA) region, and come in three styles with 100% recycled fibers along with one made with hemp fibers. The products include the Fasson rPaper Black, Fasson rMartelé Black, Fasson rMartelé Blanc and the Fasson Hemp 50%, which are each suitable for different applications to suit manufacturer preferences.
Marketing Manager of Premium Solutions Vladimir Tyulpin commented on the new Avery Dennison labelling papers saying, "By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.”
Trend Themes
1. Premium Sustainable Labeling - The introduction of premium labelling papers made from alternative fibers presents a disruptive innovation opportunity for manufacturers to elevate the consumer experience while reducing their environmental footprint.
2. Circular Economy Packaging - The use of 100% recycled fibers and hemp fibers in labelling papers provides a disruptive innovation opportunity for industries to embrace circular economy practices and enhance their brand differentiation.
3. Brand Sustainability - The availability of sustainable labelling paper options opens up a disruptive innovation opportunity for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances to prioritize sustainability and meet consumer demand.
Industry Implications
1. Wine and Spirits - The premium labelling papers made from alternative fibers offer a disruptive innovation opportunity for the wine and spirits industry to enhance brand differentiation and embrace sustainability.
2. Craft Beverages - The use of sustainable labelling papers presents a disruptive innovation opportunity for craft beverage manufacturers to align with consumer values and foster a more sustainable image.
3. Beauty and Fragrances - The availability of premium labelling papers made from alternative fibers provides a disruptive innovation opportunity for the beauty and fragrances industry to showcase their commitment to sustainability and attract eco-conscious consumers.
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