Cheekbone Beauty's Vegan Lip Pencil Boasts a Smooth & Creamy Texture
References: cheekbonebeauty
The Sustain Lip Pencil is a highly pigmented vegan lip pencil, offered by Indigenous-owned and founded beauty brand Cheekbone Beauty. Part of its Sustain range, this product comes in three colors and features organic coconut oil. This hero ingredient enables the lip pencil to "glide on with ease and apply like a dream." The vegan lip pencil is also made with wood from certified FSC forests. This thoughtful sourcing of materials really speaks to Cheekbone Beauty's mission to "create a perfect circular economy in the cosmetics space."
The vegan lip pencil can be blended to "a powder-like finish for a soft and subtle feel." Because it is highly pigmented, the product can be worn on its own or alongside lipstick.
Image Credit: Cheekbone Beauty
The vegan lip pencil can be blended to "a powder-like finish for a soft and subtle feel." Because it is highly pigmented, the product can be worn on its own or alongside lipstick.
Image Credit: Cheekbone Beauty
Trend Themes
1. Vegan Beauty Products - The rise of veganism creates opportunities for beauty brands to create highly pigmented makeup products without using animal-derived ingredients.
2. Sustainable Cosmetics - The demand for eco-friendly cosmetics creates an opportunity for beauty brands to create products with sustainably sourced materials such as FSC-certified wood.
3. Multipurpose Makeup Products - Highly pigmented lip pencils that can be blended to a powder-like finish offer a multipurpose solution for those who want a soft, subtle look or a bold statement lip.
Industry Implications
1. Beauty - There is a huge potential in the beauty industry to create high-quality, vegan and sustainable makeup products that appeal to conscious consumers.
2. Fashion - The rise of vegan and sustainable cosmetics creates opportunities for fashion brands to create beauty collections that align with their ethos and values.
3. E-commerce - The online market for vegan and sustainable cosmetics is growing, providing opportunities for e-commerce retailers to tap into this market and sell high-quality makeup products.
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