CYKLAR is a Genderless, Sustainable Body Care Brand by Claudia Sulewski
Laura McQuarrie — October 26, 2023 — Fashion
CYKLAR makes genderless, vegan, cruelty-free and circular body care products, and the brand is introducing itself to the world with a luxury body cream. The brand's debut product is packaged in a clear, embossed jar that boasts a minimalist aesthetic.
The luxe body cream is thick and hydrating, and its formula was perfected over the course of three years. The rich and nourishing product for all skin types is made with prickly pear extract and upcycled ingredients like banana flower extract and ethylhexyl olivate and squalane from olives.
CYKLAR is a new venture from actress and host Claudia Sulewski, who began her career on YouTube and Instagram. “From the get-go, my mission with this brand was to really consider every ingredient, every material,” Sulewski told Elle. “I didn’t want to overlook any component.”
The luxe body cream is thick and hydrating, and its formula was perfected over the course of three years. The rich and nourishing product for all skin types is made with prickly pear extract and upcycled ingredients like banana flower extract and ethylhexyl olivate and squalane from olives.
CYKLAR is a new venture from actress and host Claudia Sulewski, who began her career on YouTube and Instagram. “From the get-go, my mission with this brand was to really consider every ingredient, every material,” Sulewski told Elle. “I didn’t want to overlook any component.”
Trend Themes
1. Genderless Body Care - The rise of genderless body care products presents opportunities for brands to cater to a wider range of consumers and challenge traditional beauty norms.
2. Sustainable Packaging - The use of clear, embossed jars and minimalist aesthetic in packaging body care products offers a disruptive opportunity for brands to stand out and appeal to eco-conscious consumers.
3. Upcycled Ingredients - The incorporation of upcycled ingredients like banana flower extract and ethylhexyl olivate and squalane from olives in body care products opens up new possibilities for brands to promote sustainability and reduce waste.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of genderless body care and sustainable packaging to create innovative products that appeal to modern consumers.
2. Natural and Organic - The natural and organic industry can explore the use of upcycled ingredients in their products for both ecological and marketing benefits, appealing to environmentally conscious consumers.
3. Social Media Influencers - Social media influencers like Claudia Sulewski can leverage their platform to launch their own body care brands, capitalizing on their existing audience and personal branding.
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