Summary's Plant-Powered Deodorant Contains Butterfly Pea Flower
Laura McQuarrie — August 23, 2021 — Fashion
References: summarybrand & byrdie
There's no aluminum, baking soda, talc, parabens, sulfates, synthetic colorants or synthetic fragrance to be found in Summary's plant-powered Deodorant, and its all-natural formula is a gentle yet effective solution for protection. The superflower formula tackles odor-causing bacteria with ingredients like antioxidant-packed butterfly pea flower, witch hazel water, bamboo powder and white willow bark extract, which is calming and soothing. The formula also boasts its own 100% natural fragrance with notes of lemon, ginger and bergamot.
Unlike many deodorants that are white in color in the tube and sometimes leave marks behind once applied, this one boasts a bright red-purple hue that glides on transparent. Sumary's Deodorant helps to soothe and protect the underarm area, all the while allowing the skin to breathe.
Unlike many deodorants that are white in color in the tube and sometimes leave marks behind once applied, this one boasts a bright red-purple hue that glides on transparent. Sumary's Deodorant helps to soothe and protect the underarm area, all the while allowing the skin to breathe.
Trend Themes
1. All-natural Deodorants - Disruptive innovation opportunity: Investing in research to find new superflower ingredients and create more effective all-natural deodorants with unique fragrance combinations.
2. Plant-powered Personal Care - Disruptive innovation opportunity: Developing a line of plant-powered personal care products that are gentle on the skin and free from harmful chemicals.
3. Transparent Deodorants - Disruptive innovation opportunity: Creating a line of transparent deodorants that do not leave marks and are made with all-natural ingredients.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Incorporating natural and plant-based ingredients in personal care products to offer consumers healthier options.
2. Beauty - Disruptive innovation opportunity: Developing all-natural beauty products that promote healthy skin and are gentle yet effective.
3. Natural Fragrances - Disruptive innovation opportunity: Creating new fragrances using natural ingredients like lemon, ginger and bergamot to replace synthetic fragrances.
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