The Reykjavik Collection by CLN&DRTY is Inspired by Iceland
Laura McQuarrie — September 16, 2019 — Fashion
References: CLNandDRTY & prnewswire
CLN&DRTY Natural Skincare recently introduced The Reykjavik Collection, an entire line of products that takes inspiration from all of Iceland's beautiful landscapes, culture and agriculture, making it possible for people to feel "the true majesty of an Icelandic autumn." As well as paying homage to Iceland, the skincare collection also taps into popular seasonal scents like pumpkin.
In the collection, fans will find products like the Basic Witch Bath Bomb, the Dusk Mask and the Black Soul Body Butter. These products are loaded with premium ingredients, like the pearl powder and squalene that can be found in the Lumen Illuminating Night Cream and the AHA essence in the Golden Circle Essence to fight wrinkles, pigmentation and fine lines.
In the collection, fans will find products like the Basic Witch Bath Bomb, the Dusk Mask and the Black Soul Body Butter. These products are loaded with premium ingredients, like the pearl powder and squalene that can be found in the Lumen Illuminating Night Cream and the AHA essence in the Golden Circle Essence to fight wrinkles, pigmentation and fine lines.
Trend Themes
1. Iceland-inspired Skincare - There are opportunities for disruptive innovation in creating new product lines that are inspired by different regions or cultures.
2. Seasonal Scents in Skincare - There is potential to disrupt the market by creating skincare products that incorporate popular seasonal scents.
3. Premium Ingredients in Skincare - The use of high-quality ingredients in skincare products can be a disruptive innovation in the industry.
Industry Implications
1. Skincare - Innovations in product lines, incorporation of seasonal scents and the use of premium ingredients can disrupt the skincare industry.
2. Cosmetics - There is an opportunity to disrupt the cosmetics industry by creating makeup products that are inspired by different regions or cultures.
3. Fragrance - The use of seasonal scents in fragrance products can disrupt the industry and attract new customers.
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