EyeEm is a Photo-Sharing Network and Marketplace
Laura McQuarrie — February 9, 2015 — Tech
References: itunes.apple & wersm
For some, posting photos to Instagram is a passion and EyeEm is an app that helps phonetographers make the most of what they love to do. Like many apps, EyeEm has a place for users to try on different filters and connect with others, but what really sets this platform apart is that it also serves as a marketplace where you can make money from the photos that are shared.
The marketplace provides a place for brands to source content to be used in digital ads, magazines and other forms of media. Through licensing, photographers are able to hold onto copyright and ownership, but brands are able to make use of the photos for marketing purposes. EyeEm takes 50% of the revenue, but this is still a great opportunity to get your name out there and make a buck.
The marketplace provides a place for brands to source content to be used in digital ads, magazines and other forms of media. Through licensing, photographers are able to hold onto copyright and ownership, but brands are able to make use of the photos for marketing purposes. EyeEm takes 50% of the revenue, but this is still a great opportunity to get your name out there and make a buck.
Trend Themes
1. Monetized Photography - The trend of monetizing photography through app platforms like EyeEm offers disruptive innovation opportunities for both aspiring and professional photographers to earn money from their photos.
2. Photo-sharing Networks - The rise of photo-sharing networks with built-in marketplaces, like EyeEm, presents disruptive innovation opportunities for brands to source user-generated content for marketing purposes.
3. Digital Marketing Content - The demand for user-generated content for digital ads, magazines, and other media forms provides disruptive innovation opportunities for platforms like EyeEm to connect photographers with brands and facilitate revenue-sharing.
Industry Implications
1. Photography - The photography industry can leverage platforms like EyeEm to tap into a new revenue stream and connect photographers with potential clients for licensing their original content.
2. Digital Advertising - Digital advertising industry can benefit from using photo-sharing networks like EyeEm to source authentic user-generated content for their marketing campaigns, creating disruptive innovation opportunities.
3. Media Publishing - Media publishers can explore disruptive innovation opportunities by partnering with platforms like EyeEm to access a vast library of user-generated photos for use in their publications, saving time and expenses on photo creation.
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